• Alex Bond

The LiiP, Emilios Markou, Executive Director, Hellas Direct, S1, E25




Welcome to the latest edition of the Leadership in Insurance Podcast.

In this week's episode, we were lucky to be joined by Emilios Markou

Emilios is Executive Director and Co-Founder of Hellas Direct a non-life, full-stack insurer founded in 2010.

In this episode we talk about:

  • The Fintech scene in Greece

  • Being an Insurtech before Insurtechs

  • Why and how the team went straight to the full-stack model first

  • The geographic focus of Hellas direct, seeking valuable markets

  • Building true value from the fundamentals not jumping on trends

  • Finding the right - long-term investor for a traditional insurer model

  • The distribution model - blending digital with traditional

  • Being Distribution agnostic as a competitive advantage

  • Can we be guilty of pushing tech where customers do not want it?

  • True innovation meets the customer needs

  • How innovation for Hellas means owning more of the value chain

  • Customers dictate how you need to distribute - listen to your market

  • How does an insurer engage with their customer - claims and renewal are the only touchpoints

  • Fintech growth in Hellas direct market - disruption would be welcomed!

  • Growing fast but sustainably - where does Hellas see value?

Thank you so much to Emilios for being such a great guest.


This podcast was brought to you by FinPro an executive recruitment business that works in the Insurance and Instech space


Our host is FinPro Director, Alex Bond


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