We talk often of pivots in the start-up world but I have yet to speak to someone that truly pivoted - often I would argue it's a deviation. Today I was lucky enough to sit down with Meeri Rebane, Co-CEO of Inzmo, an insurance provider born out of a motorbike tracking business.
In the ultimate example of listening to customer feedback, Meeri told me how the business was born from the feedback they got from their original business model - tracking stolen bikes.
In this episode we discuss:
Thank you Meeri for being a great guest
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