Welcome to the latest edition of the Leadership in Insurance podcast. In this weeks episode, we were joined by David George. David is CEO of Bikmo a specialist cycling insurance business that enables and protects the world's cycling enthusiasts Bikmo is a values-led and mission-led business and whilst we wanted to talk all things insurance I wanted to discuss purpose and culture - it's not often you get to speak to a person who has taken a hobby and made it into a business - especially an insurance business.In this conversation we discuss:Why cycling needed a specific insurance providerThe bike geek hierarchy at Bikmo - is there bike bullying? (No - obviously)The impact of Covid on the growth of cyclingEbikes and the changing nature of cycling demographics Why not extend your home policy? How David followed his passion when he had a successful career as an engineerHow Bikmo originally started as a comparison engineFocus on getting people back on the road vs indemnifying themBecoming a B-Corp - why do it? What does it entail?Values led - how it delivers ROIHow to maintain values as you grow?We try and define "Insurtech" vs tech-enabledUtilising tech shouldn't it always centre on the customer?This is a conversation I have wanted to have for some time - values-led organisations especially set up around something that you love to do sounds to me like the goal all businesses should aim for.Thank you to David for being a great guest.
We are always interested to speak to people about being guests on the Leadership in Insurance podcast. If you or someone in your business is driving change in the future of insurance, then we would love to hear from you. Please get in touchGet In Touch