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The LiiP, David George, CEO, Bikmo, S1, E28

May 11, 2021
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Welcome to the latest edition of the Leadership in Insurance podcast. In this weeks episode, we were joined by David George. David is CEO of Bikmo a specialist cycling insurance business that enables and protects the world's cycling enthusiasts Bikmo is a values-led and mission-led business and whilst we wanted to talk all things insurance I wanted to discuss purpose and culture - it's not often you get to speak to a person who has taken a hobby and made it into a business - especially an insurance business.In this conversation we discuss:Why cycling needed a specific insurance providerThe bike geek hierarchy at Bikmo - is there bike bullying? (No - obviously)The impact of Covid on the growth of cyclingEbikes and the changing nature of cycling demographics Why not extend your home policy? How David followed his passion when he had a successful career as an engineerHow Bikmo originally started as a comparison engineFocus on getting people back on the road vs indemnifying themBecoming a B-Corp - why do it? What does it entail?Values led - how it delivers ROIHow to maintain values as you grow?We try and define "Insurtech" vs tech-enabledUtilising tech shouldn't it always centre on the customer?This is a conversation I have wanted to have for some time - values-led organisations especially set up around something that you love to do sounds to me like the goal all businesses should aim for.Thank you to David for being a great guest.

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