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Ethos Life Raises $100M!

July 21, 2021

Two months after announcing a $200 million Series D round that took its valuation to $2 billion, Ethos Life is now announcing it has raised an additional $100 million. The new investment from SOFTBANK VISION ADVISERS LIMITED 2 brings Ethos’s valuation to $2.7 billion and total funds raised to $400 million.

Ethos has been targeting more women and more low and middle income families; over 40% of new policyholders in the first half of 2021 had incomes of $60,000 or less. Almost 40% of new policyholders were under the age of 40. Since January 1, 2021, the top five occupations held by new policy owners are homemaker, insurance agent, business owner, teacher, and registered nurse. “In the last six months, we’ve insured more truck drivers and current members of the military than we have attorneys.”

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